Kajol uses family to sell things

Author: tigger  //  Category: Kajol
Hee hee, yes, I know, that's a cheap shot and since I like Kajol, I'll take it back. Good headline though, right? Kajol, after being the brand ambassador for Whirlpool for many years (latest commercial above), is now also the brand ambassador for Anchor White Toothpaste. Kajol is thinking about her family though and maybe her motherly air will sell more toothpaste.
"For me, my family always comes first. Becoming a mother has made me very conscious about my family's health and oral care needs. I am proud to be their brand ambassador."
Anchor White's President of Sales and Marketing says,
"At Anchor, we believe that the finest products should be affordable to every one. Anchor White provides consumers with the best oral care and we hope to propagate this belief further with the help of our new brand ambassador Kajol who shares our brand philosophy and imbibes our brand values."
Isn't your brand value minty freshness and sparkling white teeth? Wow, and that's so different from any other toothpaste.

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