Sanjay

Or he’s not afraid of Shah Rukh Khan at least. He’s moved the premiere of Saawariya to the 7th of November, two days before the films actual release in theaters. Usually movies are premiered only a few hours before release, keeping any negative reviews to a minimal. Sanjay Leela Bhansali doesn’t care though because he thinks his movie rocks and even has the support of Sony Pictures.

Uday Singh, CEO of Sony Pictures says:

“But we’ve enough faith in our product not to be bothered by such considerations. To my mind Sanjay Bhansali is the finest filmmaker in this country,”

“With Diwali on November 9 and people being busy with preparations and pujas in their homes we didn’t want to inconvenience our premiere guests.

We aren’t scared of showing the film two days in advance. We’ve seen the product and we now know Sanjay has given us a superlative film.”

How very sweet of you guys…and they make sure that people absorb Saawaiya before Om Shanti Om, clever marketing. But Uday also says that people get generous for the holiday and doesn’t see OSO as direct competition, just as another good movie to watch on your day off. Yeah right…the dog fights have already begun…long live Bollywood.